The service your customers actually receive, measured.
Hoed Research designs and runs mystery shopping, retail audit and compliance programs across Australia and New Zealand. Real visits by real people, scored against your standards and reported while they still matter.
A complete view of retail execution, from the first greeting to the share of shelf.
Five connected services, run as a single program against the standards that matter to your business.
Mystery Shopping
Incognito visits, scored against your standards
Retail Audits
Presentation, availability & pricing
Compliance
Partner & site standards, verified
Merchandising
Share of shelf & planogram, confirmed
Analytics & Reporting
Fieldwork turned into decisions
Need a tailored program?
Every brand has nuanced standards. We design the measurement around yours.
From your standards to changed behaviour, in five deliberate steps.
Design
Questionnaires and scenarios built around your standards, your brand and your objectives.
Field
A national panel completes visits matched to your real customer profile.
Quality
Multiple layers of quality control validate every survey before it lands.
Report
Results flow to online dashboards, from the national view down to a single site.
Act
We help your team interpret the results and turn them into positive behaviours.
“We don't supply tick-box exercises. We build programs that drive positive behaviour, then work with your team to make the results stick.”
Quality data
Multiple layers of quality control maximise consistency and accuracy before anything reaches your dashboard.
Metro & regional footprint
A national field panel that matches your real customer demographics, not just easy-to-reach city sites.
Proprietary technology
Because we design the technology we use, it bends to your needs, not the other way around.
Ongoing partnership
Your challenge, our opportunity. Relationships that deepen the insight year after year.
Sector experience that shows up in the scenarios, the benchmarks and the data.
Four broad sectors, twelve channels. We've measured execution in each of them, so scenarios, benchmarks and reporting start from real category knowledge.
Retail & FMCG
Health & food service
Automotive & property
Services & community
Reporting built for action, not archives, on technology we design ourselves.
Your program is never forced into someone else's template. Data is captured in the field, quality checked, and published to dashboards your whole team can read.
National to store level. Drill from a single benchmark down to one site, one visit, one question.
Online and on demand. Secure dashboards on desktop or mobile, wherever your team works.
Proprietary and tailored. Questionnaires, scoring and exports built to your standards.
Ready to see what your customers see?
Tell us your standards and your challenge. We'll design the measurement.
Thank you. We'll be in touch.
Your enquiry has reached the Hoed Research team. We typically respond within one business day.