Competitive Benchmarking
Your customers will do virtually anything to achieve a simple, positive purchase experience. Accordingly, you have to make sure that you're able to provide your customers with what they want before they find someone else to do it, probably cheaper and better than you.
When it comes to competitive intelligence, Mystery Shopping is an effective process that can provide sophisticated comparisons of business functions betwenn organisations. Benchmarking the constituent processes of the company with direct or indirect competitors can assist a company to gain the upper hand in a marketplace.
Who sets the standard in your industry?